VDLM is a Hong Kong-based brand focusing on sustainable fashion in feminine style with a twist. Established by Cara Wu in 2021, VDLM features modern women who dare to express themselves by wearing unabashedly feminine details but are deflated of primness with a relaxed and cool attitude.

Cara Wu, a designer based in Hong Kong, characterizes her aesthetic as "bold and feminine" and attended both the London College of Fashion and the Hong Kong Design Institute for her education.

Cara decided to represent youth and excitement without losing femininity in order to develop collections that are exceptional yet affordable. She constantly challenging the idea of distinctions between girls and women, modernizing the idea of femininity with a cool attitude.